This month, ibis hotels in Geneva and Zurich launched what they’re calling an “Instagram-Sitter” service that invites guests ― their younger, social media savvy guests, anyway ― to disconnect from Instagram with peace of mind, knowing that their holiday will continue to be immortalised on the photo sharing site.
It’s a move aimed at helping guests untether themselves from their phones and enjoy their holiday.
During the month-long trial run, a trio of influencers have been hired to manage guests’ Instagram accounts by posting the best photos and creating Instagram stories on their behalf.
The influencers include Geneva-based lifestyle blogger Cristina Gheiceanu; local radio DJ Sylwina and Sara Leutenegger, a candidate on “Germany’s Next Topmodel.”
The service is available with the booking of any ibis hotel room in Geneva and Zurich until December 2 on the site relaxwepost.ch.
It’s the latest Instagram-related service to launch in the hotel world. Last year, the Conrad Maldives Rangali Island launched an “Instagram Butler” service for guests ― essentially, a personal professional photographer hired to snap photos for guests in the most picturesque spots, so they can upload them to Instagram. ― AFP-Relaxnews